Privacy Policy

Effective Date: November 28, 2024

Portland Whiplash & Spine is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, engage with us via phone, text, or email, and interact with our services. This policy is designed to comply with applicable privacy laws and industry standards, including those set forth by the Cellular Telecommunications Industry Association (CTIA) and for Local Number (10DLC) SMS registration.

By using our website, you agree to the terms outlined in this Privacy Policy. If you do not agree, please do not use our website or provide us with any personal information.

1. Information We Collect

We collect personal information from you when you visit our website, sign up for newsletters, schedule appointments, request information, or contact us. The types of personal information we may collect include:

• Personal Identification Information: Name, email address, phone number, physical address, and other similar contact data.
• Health Information: Limited to information necessary for appointment scheduling or treatments (subject to HIPAA compliance).
• Payment Information: Credit card details or other payment methods for service payment (via secure, third-party processors).
• Technical Data: Browser type, IP address, device information, and usage data collected via cookies or other tracking technologies when you use our website.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

• To Provide Services: To schedule and manage appointments, provide medical treatment and related services.
• To Communicate with You: To respond to your inquiries, send appointment reminders, send marketing communications (if you opt-in), and send text messages related to your care.
• To Improve Our Website and Services: To analyze how you use our website and improve our content and functionality.
• To Process Payments: To process transactions and send related communications regarding payment status.
• Legal and Compliance: To comply with legal obligations and industry standards (including CTIA and 10DLC regulations for SMS marketing and communications).

3. Text Messaging and Communications

By providing your phone number, you consent to receive text messages related to your appointment, reminders, and other communications from Portland Whiplash & Spine. These messages may be sent via Local Number (10DLC) SMS.

• Opt-In/Opt-Out: You may opt-in to receive marketing and informational text messages at the time of your booking or by providing explicit consent. You may opt-out at any time by replying “STOP” to any text message we send.
• Message Frequency: If you opt-in, you will receive periodic text messages related to appointment reminders, updates, and offers.
• Carrier Charges: Standard message and data rates may apply depending on your carrier.
• Message Content: Our text messages will be limited to essential communications regarding your appointment and our services, and any marketing communications will include an option to opt-out.

4. How We Protect Your Information

We take reasonable precautions to protect your personal information. These include physical, administrative, and technical safeguards to reduce the risk of unauthorized access, loss, misuse, or alteration of your personal data.

• Encryption: We use encryption for online transactions and sensitive data submission.
• Access Control: Only authorized personnel have access to your personal information.
• Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, after which it will be securely deleted or anonymized.

5. Third-Party Services

We may share your information with third-party service providers who assist us with services such as payment processing, appointment scheduling, text messaging services, email marketing, and website analytics.

• SMS Providers: If you have consented to receive text messages, we may use third-party SMS service providers for text message delivery. These providers are required to follow CTIA guidelines for SMS communications.
• Analytics and Marketing Providers: We may use tools such as Google Analytics, Facebook Ads, and other third-party marketing services to track website traffic and send targeted ads. These tools may collect your IP address and other technical data but do not collect personally identifiable information unless you provide it.

6. Your Rights and Choices

You have the right to:

• Access and Correct Your Information: You may request access to the personal information we hold about you and ask for corrections if necessary.
• Withdraw Consent: You may withdraw your consent to receive marketing communications, including text messages, at any time by following the opt-out instructions provided in the communication or by contacting us directly.
• Request Deletion: You may request that we delete your personal data, subject to any legal or contractual obligations we may have to retain it.
• Do Not Track: Our website does not currently respond to “Do Not Track” signals.

7. Children’s Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If we learn that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as soon as possible.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting a notice on our website or sending you an email. The updated Privacy Policy will be effective as of the date specified at the top of this page.

9. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you would like to update your preferences or exercise any of your rights, please contact us at:

Portland Whiplash & Spine
5802 SE Powell Blvd,
Portland, OR 97206, United States
Phone: +1 503-774-3778
Email: clinic@portlandwhiplashspine.com